Wellington software company Area 360 has recently announced the launch of Ticketure, a new ticketing website that will challenge major ticket companies.
This new site, which competes with other ticketing sites like Ticketmaster and Ticketek, will reportedly reduce fees that are passed on consumers.
Ticketure will allow an organisation to sell its own tickets over its website, and will get rid of all the fees that most major ticket organizations have.
“This product was designed to disrupt the ticket industry, transforming the problems with fees,” said Chief executive Chris Smith. He added that the country will likely see big names in the platform in the coming months.
“This means we will be able to drastically reduce the fee institutions pay to a ticketing company, which ultimately means a drastically reduced fee passed onto the consumer. It will be a win-win situation where you pay less but our margins are just as high because we reduced expense,” he added.
According to a report by Stuff, the company was working with more than 2 dozen sports and attraction institutions in the country, about five of which were evaluating the company’s platform and are looking into how to deploy the new site.
This was launched about five months ago in the Broad Museum In Los Angeles, selling 160,000 tickets. Smith added that the platform then launched overseas in of the world’s largest venues, and had gained attention from competition.
“If you are frustrated with an unaccommodating ticketing system, or simply looking to modernize your visitor service approach, Ticketure is a modern system built to enable flexibility in constructing the most efficient ticketing experience for your staff and visitors,” said Ticketure’s website.